🌍 Overview

The client needed a unified messaging system across GHL CRM and IO Booking Software.

Challenges before this project:

• Customers already owned phone numbers from IO and didn’t want to purchase new ones from Twilio or LeadConnector.
• Messages were siloed between GHL and IO, making it difficult for sales and booking teams to coordinate.
• CRM automations for sending offers or updates could not leverage IO messages.

I built a custom conversation provider that:

• Syncs messages between GHL and IO in real-time
• Marks messages as read in both systems when one system marks it as read
• Supports CRM automation workflows to send offer messages
• Enables booking teams and sales teams to collaborate seamlessly
• Handles millions of messages per day, ensuring reliability at scale

✨ Key Business Benefits

• Unified Communication: Sales and booking teams see all messages in both systems.
• Cost Savings: No need to purchase new phone numbers from third-party providers.
• Automation-Ready: CRM automations now fully work with synced messages.
• High Scalability: Supports millions of messages per day for large client bases.
• Improved Coordination: Sales and booking teams can act faster and more accurately.

⚙️ Technical Details